Taxi Centrale Amsterdam - TCA
In and around Amsterdam's nightlife scene many traffic accidents occur in which drugs play a role in this accident. That is why Taxi Centrale Amsterdam wants to commit to a new campaign to make drug users aware of their choices and to offer an alternative to get home safely. Taxi Centrale Amsterdam hereby creates the "TCA". A play on words that refers to drugs that are supposed to encourage drug users to use the taxi center.
The challenge was to create & design a commercial for the Hyundai Nexo. We came up with a commercial concept in which we playfully show the Hyundai Nexo its special revolutionary braking technology. We presented this concept to Inocean Berlin and they presented it to Hyundai.
We came up with a promotion where it had to be made clear that you can find all your Easter products at Hema. We did this by decorating a snapchat egg with Easter products from Hema. By sending this to Hema you have the chance to find your decorated egg as a wrapper for the Easter eggs in all Hema stores.