phage, cocktail, branding, packaging

Bend, Break
& Rewrite

About the project
We have become used to the current media infiltrating our daily live always use the same actions. If we really want to create something new and breakthrough the current design rules, we have to look for new techniques and platforms that creative people usually will not use.

By some, creativity can be seen as a formula but we as creatives have to answer vital questions to stay relevant. That is why the theme of the evenings was based on breaking the exciting design rules to create something new and innovative. Using generators to create new ways of media that designers usually would look for. Showing that the Advertising students can cut through all the bullshit in the world and give meaning to this world of noise.

The portfolio evening itself